Workshops
and Presentations
for Hospital Gift Shop Operators
| We
offer workshops for healthcare industry educational
conferences. Our workshops are designed for
gift shop managers, auxiliary leaders, and
directors of volunteer services with gift
shop responsibility who want to operate their
shops more profitably and professionally. |
|
 Workshops
include lecture and hands-on exercises, and participants
will learn how to create financial operating and
merchandise buying plans that they can use in
their own shops. All workshops are based on our
training guide, "7 Steps to a Highly Effective
Gift Shop."
Bringing
a strong background in the best practices of the
retail world, Linda Williams has given presentations
and workshops numerous times for the health industry's
educational conferences.
*Workshops
can be edited to presentations to fit your available
time.
Presentation
Services
Healthcare
Association Clients
- American
Society of Directors of Volunteer Services
- Health
Care Association of New York State
- Illinois
Hospital Association
- Kentucky
Hospital Association
- New
Jersey Hospital Association
- Kansas
Hospital Gift Shop Managers Convention
- Southeastern
Directors of Volunteers in Healthcare Organization
- Virginia
Association of Healthcare Auxiliaries and Volunteers
- Minnesota
Association of Gift Shop Managers Symposium
Educational
Workshops
Achieving
Your Profit Potential Workshop
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Workshop
duration is 3 hours.
Most
hospital gift shops operate at 50% or less of
their sales and profit potential because they
are "flying by the seat of their pants"
rather than "driving" their business
toward a successful goal. Effective planning is
the best way for shop operators to maximize sales
and profit potential and make the most of existing
selling space.
Planning
your gift shop’s maximum sales and profit
potential and creating a financial operating plan
is the first step to operating a highly effective
shop.
You
will learn how to:
-
Calculate your shop’s maximum sales and
profit potential.
- Create
a Financial Operating Plan
-
Identify and correct the three key profit stealers.
- Measure
and increase sales and profit productivity.
- Compare
your shop to the industry standard gross profit,
net profit and turnover rates.
By
the end of this workshop, you will be able to
project, monitor, and adjust monthly sales and
expenses to produce the best possible profit for
your gift shop.
*Depending
on your needs, workshop content can be edited
to a presentation to fit shorter time frames.
Calculated
Buying Workshop
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Workshop
duration is 3 hours.
Hospital
gift shops that look crowded and messy don’t
necessarily need more space. They probably need
merchandise buying plans to organize and balance
their assortments. The hospital gift shop problem
in a nut shell is this: operators don’t
know how to create merchandise buying plans; so
no plans are used; which results in over-buying,
too many categories, and an unbalanced merchandise
assortment; which ultimately makes the shop look
bad. Hospital gift shops that don’t consistently
create and use merchandise buying plans realize
a gross profit well below the industry standard.
A merchandise buying plan not only improves sales
and profits, it will vastly improve your shop’s
overall appearance.
By
learning and using the acceptable turnover rates
for the total shop and for individual departments,
you will be able to improve gross profit and generate
enough money to pay operating expenses and still
turn over an acceptable net profit to your hospital.
You
will learn how to:
-
Project sales as a percent to total for each
department.
- Create
a Sales and Stock plan to determine appropriate
stock levels for each department.
-
Create and use a six-month merchandise buying
plan
- Calculate
stock levels based on turnover rates.
-
Correct an overbought situation.
-
Plan and take markdowns at the appropriate times.
Learning
to determine average stock levels and how to allocate
space based on sales projections will help improve
sales and profit per square foot as well as improve
overall store appearance.
*Depending
on your needs, workshop content can be edited
to a presentation to fit shorter time frames.
Presentations
Setting
Strategic Goals for Gift Shops
(or
How to Get Your Volunteers to Push the Right Button
on the Cash Register!)
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45
minute presentation.
Managers
with specific goals achieve more than those without,
yet most hospital gift shop managers have little
or no guidance in how to set effective financial
goals.
This
presentation teaches five basic concepts that
are the foundation of every successful retail
business. Gift shop managers will learn how to
create specific measurable goals for themselves
and their volunteers so that they will better
meet the financial expectations of the organization,
as well as the merchandise and service needs of
their customers.
Turn
More, Earn More -
Three
Proven Methods to Improve Gross Profit Dollars
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45
minute presentation.
Today’s
gift industry is struggling and over-saturated,
and today’s consumer isn’t filling
curio cabinets with figurines or stacking the
side tables with resin reproductions. Customers
are downsizing and simplifying their lives. Even
though the news sounds gloomy, it doesn’t
have to be. Today’s successful gift shop
buyers are creative, smart, and have a different
way of looking at their business and their customers.
This
presentation teaches buyers how much merchandise
is enough to achieve healthy sales goals without
compromising profit, how to develop backbone departments
that will deliver the maximum amount of return
on inventory investment, and how to recover from
"post-Beanie Baby stress syndrome" and
begin reinventing their gift categories. |
