Workshops
and Presentations
for Hospital Gift Shop Operators
| We
offer workshops for healthcare industry educational
conferences. Our workshops are designed for
gift shop managers, auxiliary leaders, and
directors of volunteer services with gift
shop responsibility who want to operate their
shops more profitably and professionally. |
|
 Workshops
include lecture and hands-on exercises, and participants
will learn how to create financial operating and
merchandise buying plans that they can use in
their own shops. All workshops are based on our
training guide, "7 Steps to a Highly Effective
Gift Shop."
Bringing
a strong background in the best practices of the
retail world, Linda Williams has given presentations
and workshops numerous times for the health industry's
educational conferences.
*Workshops
can be edited to presentations to fit your available
time.
Presentation
Services
Healthcare
Association Clients
- American Society of Directors of Volunteer Services
- Health Care Association of New York State
- Illinois Hospital Association
- Kentucky Hospital Association
- New Jersey Hospital Association
- Kansas Hospital Gift Shop Managers Convention
- Southeastern Directors of Volunteers in Healthcare Organization
- Virginia Association of Healthcare Auxiliaries and Volunteers
- Minnesota Association of Gift Shop Managers Symposium
- California Association of Hospitals and Health Systems
- Pennsylvania Association of Healthcare Auxiliaries
- Michigan Association of Healthcare Gift Shop Managers
Workshops
Achieving Your Profit Potential Workshop
:: back to top :: Workshop duration is 3 hours. Most hospital gift shops operate at 50% or less of their sales and profit potential because they are "flying by the seat of their pants" rather than "driving" their business toward a successful goal. Effective planning is the best way for shop operators to maximize sales and profit potential and make the most of existing selling space. Planning your gift shop’s maximum sales and profit potential and creating a financial operating plan is the first step to operating a highly effective shop. You will learn how to: - Calculate your shop’s maximum sales and profit potential.
- Create a Financial Operating Plan
- Identify and correct the three key profit stealers.
- Measure and increase sales and profit productivity.
- Compare your shop to the industry standard gross profit, net profit and turnover rates.
By the end of this workshop, you will be able to project, monitor, and adjust monthly sales and expenses to produce the best possible profit for your gift shop. *Depending on your needs, workshop content can be edited to a presentation to fit shorter time frames. Calculated Buying Workshop
:: back to top :: Workshop duration is 3 hours. Hospital gift shops that look crowded and messy don’t necessarily need more space. They probably need merchandise buying plans to organize and balance their assortments. The hospital gift shop problem in a nut shell is this: operators don’t know how to create merchandise buying plans; so no plans are used; which results in over-buying, too many categories, and an unbalanced merchandise assortment; which ultimately makes the shop look bad. Hospital gift shops that don’t consistently create and use merchandise buying plans realize a gross profit well below the industry standard. A merchandise buying plan not only improves sales and profits, it will vastly improve your shop’s overall appearance. By learning and using the acceptable turnover rates for the total shop and for individual departments, you will be able to improve gross profit and generate enough money to pay operating expenses and still turn over an acceptable net profit to your hospital. You will learn how to: - Project sales as a percent to total for each department.
- Create a Sales and Stock plan to determine appropriate stock levels for each department.
- Create and use a six-month merchandise buying plan
- Calculate stock levels based on turnover rates.
- Correct an overbought situation.
- Plan and take markdowns at the appropriate times.
Learning to determine average stock levels and how to allocate space based on sales projections will help improve sales and profit per square foot as well as improve overall store appearance. *Depending on your needs, workshop content can be edited to a presentation to fit shorter time frames. Setting Strategic Goals for Gift Shops
:: back to top :: 45 minute presentation. Managers with specific goals achieve more than those without, yet most hospital gift shop managers have little or no guidance in how to set effective financial goals. This presentation teaches five basic concepts that are the foundation of every successful retail business. Gift shop managers will learn how to create specific measurable goals for themselves and their volunteers so that they will better meet the financial expectations of the organization, as well as the merchandise and service needs of their customers. Turn More, Earn More
:: back to top :: 45 minute presentation. Today’s gift industry is struggling and over-saturated, and today’s consumer isn’t filling curio cabinets with figurines or stacking the side tables with resin reproductions. Customers are downsizing and simplifying their lives. Even though the news sounds gloomy, it doesn’t have to be. Today’s successful gift shop buyers are creative, smart, and have a different way of looking at their business and their customers. This presentation teaches buyers how much merchandise is enough to achieve healthy sales goals without compromising profit, how to develop backbone departments that will deliver the maximum amount of return on inventory investment, and how to recover from "post-Beanie Baby stress syndrome" and begin reinventing their gift categories.
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